6 min read
How much should you budget for freelance work?
Build a planning range from complexity, effort, seniority, turnaround and review requirements.
Price the uncertainty
Two outputs that look similar can require very different discovery, source cleanup and stakeholder work. A useful budget includes the effort needed to reduce uncertainty, not only production time.
Separate the cost drivers
Ask candidates to state assumptions so quotes can be compared fairly.
- ✓Approximate effort and specialist seniority
- ✓Number of deliverables and variants
- ✓Revision and approval rounds
- ✓Rush or out-of-hours work
- ✓Licences, media, hosting and other third-party costs